报告称:facebook促使1/5的人下定购买决定

  • A+
所属分类:社媒营销

有了facebook, 谁还用印刷的宣传单张?

根据上周五Compete发布的研究, facebook用户至少每个月都去一次零售商的官方专页, 56%的人说他们通过零售商的facebook专页获取促销信息和产品信息.

除此之外, 超过20%的受访者称他们的一些购买决定收到这些官方专页的影响. 为了突出这个观点. Compete指出 iTunes Facebook page在二月份带来的流量比去年同期iTunes自身网站的流量还多.

Compete调查了从4月15日到5月期间3,269名网上购物者,Compete的零售和消费品部门高级顾问说:

Our data show that Facebook pages can be a highly strategic and relatively low-cost marketing tool for retailers to engage with shoppers. Savvy retailers are now making Facebook pages part of an integrated online shopping experience, and we expect this model will take the industry by storm in the coming months.

数据显示facebook专页是一个有 高战略意义且低成本的营销工具, 让零售商更好参与到买家中. 聪明的零售商们正在把faceook专页作为线上购物体验的一部分, 并且我们期待这种营销模式在接下来的几个月为整个行业带来暴风骤雨式的变革.

该部门的经理补充说

Nearly one-half of consumers in the study reported that they are a fan of five or more retailers/brands on Facebook, so the opportunity for retailers may be largely untapped. As more data are available to retailers about the benefits of engaging shoppers on Facebook, we’ll likely see more emerging strategies to enable brands to more aggressively tap into this opportunity.

亲们, 对于这项数据你有什么看法呢? (呵呵, 吐槽一下淘宝)

  • 我的微信
  • 扫一扫添加好友
  • weinxin
  • 我的微信公众号
  • 优乐学舍服务号
  • weinxin

发表评论

:?: :razz: :sad: :evil: :!: :smile: :oops: :grin: :eek: :shock: :???: :cool: :lol: :mad: :twisted: :roll: :wink: :idea: :arrow: :neutral: :cry: :mrgreen: